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WHAT IS A COMPONENTS OF ATTITUDES IN O.B

WHAT IS A COMPONENTS OF ATTITUDES IN O.B



There are the following three basic components of attitudes:

Cognitive or informational components (Ideas, Beliefs & values, Information): In the context of components of attitudes cognitive or informational components is an essential element because on the basis of such component an individual can develop his own attitudes in a positive way or negative way. In fact on the basis of gathering different types of information from the environments. An individual can exchange his own ideas, beliefs, values thought and opinions, etc, to the other person & that basis he can also able to develop his attitude in a positive or negative way. On the whole, it is clear that informational components is an essential component for the development of attitudes.


Emotional Components (Feeling of likes & dislikes, Positive & Negative): On the basis of emotional component an individual can able to develop his own attitudes against the objects in a positive & negative way. In fact, emotional components of an individual refer to his own emotional opinion or feedback against an object as a feeling of likes or dislikes, bad or good, favorable or unfavorable way. On the whole, it is clear that on the basis of emotional element an individual can be able to develop his own attitudes in positive or negative ways. 

Favorable or unfavorable way, but according to the environmental circumstances. In the context of attitudes, emotional elements take an essential place to develop attitudes ability in a positive or negative way. 


Behavioral Component (Tendency to Behave): It is a last but one of the most vital aspects of attitudes because on the basis of behavioral component an individual can able to behave against an object in a positive or negative way. favorable or unfavorable, Bad or good manner.

 For example:- If an individual has a positive feeling he will be likely to behave positively. On another hand if an individual has a negative feeling against an object then he will be likely to behave negatively. On the whole, it is clear that the tendency to behave of an individual is properly based upon the feeling of an individual. If he feels negatively against the object then he will be likely to behave negatively. But while he feel positively against the object then he will be likely to behave positively.


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