How do digital marketing agencies track metrics?

Agencies use several technologies to monitor the website and social media analytics.

 The website platform itself is one of the simplest methods to acquire website information. 

Many systems, such as WordPress, provide their analytics or allow the installation of analytic add-ons.

 Furthermore, practically all ad networks, such as Google Adwords or Facebook Ads, have their monitoring mechanism.

 Firms also use third-party technologies to track websites and other social media analytics.