what is Geographic segmentation
Geographic segmentation is when a business divides its market on the basis of geography.
You can geographically segment a market by areas, such as
cities,
counties,
regions,
countries,
and
international regions.
You can also break a market down into rural, suburban and urban areas.
Examples of Geographic Segmentation
Picture a retail clothing company that sells both warm weather
and
cold weather outdoor gear.
It would make logical sense for this business to geographically segment its target market into two halves based on the climate in the southern and northern hemispheres.
Post a Comment