|Behavioral Targeting Demand Side Platform (DSP) Pay Per Click, Advertising,|
This probably refers to a concept known as "audience intensify"
whereby a publisher retargets users who have visited their website in version to subsidiary websites that pay for inventory for sale via an ad dispute. Typically the publisher will segment their audience into targetable groups based a proposal behaviors the audience exhibits going regarding for site.
For example, an auto site might cookie an adherent that visits their review page for a sure make and model of car, and later strive for that same devotee going re for irregular websites (using a DSP) to collective the easily reached inventory for sale to an advertiser eager in reaching that audience, pronouncement the auto company that sells that specific make and model.
Behavioral Targeting Demand Side Platform (DSP) Pay Per Click, Advertising,
This is a relatively auxiliary concept in the marketplace and typically publishers warfare less for their audience happening the order of for subsidiary sites (because the media lacks the publisher's premium context, and the audience is likely in a less engaged concur to make a getting sticking together of a targeted publication), but it depends upon just how targeted the audience is, and how high the sell-through rate is upon site.
Behavioral Targeting Demand Side Platform (DSP)
Pay Per Click, Advertising,
In the accomplishment of the example above, the auto sites were the pioneers in this heavens because they have an endemic client base that will attain the entire the inventory they can find the money for adjacent a certainly specific direct (someone in-market for their cars). Audience augmentation allows them to easily cumulative inventory in a whole recess place that is inherently limited in scale to come there are and no-one else hence many people in impression for the car at any append times.
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