generalizability definition
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Generalizability refers to the extent to which one can generalize from the observations at hand to a universe of generalizations.The set of all conditions of measurement over which the investigator wishes to generalize is the universe of generalization .these condition may include items, interviewers, situations of observation and so on.A researcher may wish to generalize a scale developed for use in personal interviewers to another mode of data collections, such as mail and telephone interviewers, Likewise one may wish to generalize from a sample of items to the universe of items, from a sample of times of measurement to the universe to the universe of time measurement from a sample of observes to the universe of observed and so on .
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0)-philip kotler quotes
In generalizability studies, measurement procedures are designed to investigate the universe of interset by sampling condition of measurement from each of them for each universe of interest an aspect of measurement called a facet is include in this study.Traditionally reliability methods can be viewed as single-fact generalizability studies.A test-retest correlation is concerned with weather scores obtained from a measurement.Even if the test-relation is high, nothing can be said about the generalizability of the scale to another universe.To generalize to other universes, generalizability theory procedure must be employed
Conclusion:-
This is the marketing term which is used in marketing research in simple language we can say define Generalizability is "The degree to which a study based on a sample applies to the universe of generalizations"
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